|McDonald's Filet-O-Fish Sandwich|
McDonald's sells more than 200 million Filet-O-Fish sandwiches in the US each year. (To learn the interesting history of the Filet-O-Fish visit this link.) They are made of Alaskan pollock and New Zealand hoki.
|Hoki Fish from New Zealand|
The company has recently obtained the blue eco label from the Marine Stewardship Council. This means that the fishery is properly managed to be sustainable. Here are three key criteria from their web-site.
Principle 1: Sustainable fish stocks
The fishing activity must be at a level which is sustainable for the fish population. Any certified fishery must operate so that fishing can continue indefinitely and is not overexploiting the resources.
Principle 2: Minimising environmental impact
Fishing operations should be managed to maintain the structure, productivity, function and diversity of the ecosystem on which the fishery depends.
Principle 3: Effective management
The fishery must meet all local, national and international laws and must have a management system in place to respond to changing circumstances and maintain sustainability.
McDonald's is obviously a huge force in the fast food world and the restaurant industry overall, so their move could be a bell-weather for the industry. And it could be a lever to lead more people to opt for the seafood option.